Endaba is an International People and Business Consultancy

They transform the way people do business by finding, developing, nurturing and inspiring visionary leaders.

Through their fully integrated bespoke service proposition, combining Strategic Intelligence, Executive Search and Leadership Development, thay create sustainable advantage and deliver ‘right first time’ solutions in consumer-facing sectors.

CLIENT: ENDABA

ROLE: BRAND DESIGN

TAG: BRANDING

CLIENT: Daily Bread

ROLE: Branding and Design

TAG: Branding

Velocity is one of the largest recreation centers, which offers something for everyone. It is a fully insulated and air-conditioned club offering sports like cricket and soccer that feature the latest in AR technology, a trampoline park, a virtual reality arcade, an exercise studio and recreational facilities that include a multi-level kids soft play area.


CLIENT: Velocity

ROLE: Branding and Design

TAG: Branding

Classic typographical posters done for The Coffee Club. It’s Australia’s favorite all-day cafe, opened in Dubai in 2015. It’s known for Good Food, Great Service and Excellent Coffee, in very friendly and relaxing surrounds, and a place to enrich contemporary lifestyle.

The entire concept and design revolves around the interests
and activities of contemporary audience who love their beverages and the ambience of relaxing coffee shops.

CLIENT: The Coffee Club

ROLE: Art Director

TAGS: Branding, Art-Direction, Hand-Drawn Typography

They create personalise story books that will take you and your young readers on a magical journey through our thoughtful stories and beautiful illustrations. There are several ways to make your loved ones smile but watching them beam with happiness while becoming a hero of their own story is priceless.

CLIENT: Story For Me

ROLE: Branding

TAGS: Branding

An interaction that leads to the creation of something that’s crafted to look like nothing else but made especially for you.

A dialogue between the you and us, between the creator and viewer, between vision and reality.

A conversation where big ideas are shared and little details
are preserved .

A discussion rich in imagination but anchored by practicality.

CLIENT: DesignKraft

ROLE: Branding and Design

TAG: Branding

Brand Identity Design and development for Avanti Toys. A brand which projects itself as playful and friendly for children and parents alike.

The logo and its corroborative font creations lay emphasis
on the informal atmosphere of the brand. With a simplified smiling face, bright and happy colours the identity represents the basic thought of spreading smiles through its toys.


CLIENT: AVANTI TOYS

ROLE: BRAND DESIGN

TAG: BRANDING

As a part of the team working on this chain of coffee shops, I have developed the Brand Design language for BWC, from in store ambience to collaterals and various promotions.

Giving importance to each and every detailed aspect of Branding, this experience was one of a kind from basic graphic design to implementation planning and execution details.

CLIENT: Unilever

ROLE: Art Director

TAGS: Branded Environments, Branding

As a part of a promotional event, this award winning, campaign for Lifebouy was implied to create awareness among the pilgrims as well as sadhus etc. attending the Kumbh Mela (An annual spiritual event conducted in India) about the importance of washing hands.

Along with the health and hygiene awareness the brand Lifebouy was also positioned in such a way that it attained the correct recall value with every roti that went into the free
meal available.

The line "Lifebuoy se haat dhoye kya?" (Did you wash your hands with Lifebuoy?)

provided quite a thought provoking action from every person who consumed the meals.

CLIENT: Unilever

ROLE: Design and Execution

SOURCE URL: youtu.be/e_2tQekUDy8

TAG: Activation

An award winning campaign, created to stir the awareness of Schizophrenia among the people, giving insights on the patient's plight, symptoms and treatment processes.

A unique idea of using calligraphy imposed upon faces as a flow of thoughts that spring into the minds of the patients.

This campaign was given the award of excellence at the RX Club and The Finalist Certificate in GLOBUS awards.

CLIENT : SCARF - Schizophrenia Research Foundation

ROLE : Art Director / Photography / Calligraphy

TAG : Advertising

CLIENT: HERSHEY’S CHOCOLATE

ROLE: CONCEPT / ART DIRECTION

TAG: BRANDING

CHEETOS snacks are the respected cheesy treats that are fun for everybody! You just can’t eat a CHEETOS snack without licking the signature “cheetle” off your fingertips. And wherever the CHEETOS brand and CHESTER CHEETAH go, cheesy smiles are sure to follow.


CLIENT: Pepsico

ROLE: Packaging Design

TAG: Packaging

CLIENT: Shanghai Station

ROLE: Branding and Design

TAG: Branding

The Japan National Tourism Organization, JNTO, provides information about Japan to promote travel to and in the country.
The JNTO encourages visitors from the Middle East seeking an authentic experience to not simply limit their visits to Japan.

CLIENT: Japan National Tourism Organization (JNTO)

ROLE: ART DIRECTION

TAG: ADVERTISING CAMPAIGN and SOCIAL MEDIA PROMOTION

50 YEARS OF CELEBRATION

ICON DESIGN

CLIENT: MIDEA

ROLE: ART DIRECTION

TAG: RETAIL BRANDING

VODAFONE; DIRECT MAIL and
EVENT CONCEPT POSTER IDEAS

CLIENT: VODAFONE

ROLE: ART DIRECTION

TAG: DIRECT MAIL and EVENT PROMOTIONAL BRANDING

CLIENT: EROS DIGITAL

ROLE: CONCEPT and ART DIRECTION

TAG: ADVERTISING

CLIENT: Oreo

ROLE: Campaign Art Direction

TAG: Advertising

CLIENT: Hitachi

ROLE: Art Direction/Design

TAG: Packaging Design

WHY Campaign

CLIENT: DUBAI INVESTMENTS

ROLE: ART DIRECTION

TAG: ADVERTISING

Samba Titanium Credit Card;
Launch Campaign Concept

CLIENT: Samba Bank

ROLE: Art Director / Visualizer

TAG: Advertising

Brand / Visual Guidelines